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Friday, 13 July 2012

Topshop & Nordstrom 2012

It was announced today that Topshop and Topman will be introduced into American department store  Nordstrom.

The British brand will be sold in 14 Nordstrom stores across the US, with limited edition pieces created especially for the retailer. All the visual merchandising, store fixtures and mannequins will be supplied from the UK to keep global image consistency. This launch co insides with the Topshop expansion throughout America. Topshop already has stores in New York, Chicago, Las Vegas and in 2013 a new store in Los Angeles is rumoured to be opening.

Daily Telegraph 2012

Daily Telegraph 2011

Telegraph 2011

Daily Telegraph 2011

Daily Telegraph 2009

Daily Telegraph 2009

2009

Financial Times 2008

Daily Telegraph 2007


But are Topshop going backwards with this plan? Shouldn't they of started in department stores and then expanded to stand alone?

Another brand that started with Nordstrom and ended with stand alone stores is French brand Faconnable founded in 1950 with the first French boutique opening in 1984. In 1988 Faconnable was introduced to the American market with merchandise being placed in Nordstrom stores. From the success of the range in the popular department store Faconnable later opened their first stand alone boutique on 5th avenue in 1993.

1998


Vogue USA April 2004

Vogue April 2006



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